Thanks for your question. TutorCruncher lets you manage your user database and send out marketing emails to a specific group of users. I can mark my clients as Live, Prospect, or Dormant which allows me to both effectively manage my user database and send a mailshot to all of my old (i.e. Dormant) clients.
You can also apply custom labels to your users which you can then use to further narrow down your target audience. Say for example you labelled your clients based on the type of varied learning programmes that your company offered. For example, I might send a marketing email to all of my Dormant clients with the ‘Test Prep Student’ label applied to let them know about an upcoming promotion.
As with all emails from within TutorCruncher, you can send them from your own domain and incorporate all of your company’s branding.
I hope that helps.